Tron [TRX] is the 4th blockchain project to receive a custom Twitter emoji hashtag.
Tron’s founder, Justin Sun, announced the new emoji within his official tweet today. As customary in Tron’s marketing campaigns, the new emoji comes with a giveaway requiring fans to place the emoji in their profile bio.
Like with Binance’s anniversary, the hashtag appears to be linked to a selected event. Additionally to “#TRX” and “#TRON”, the project acquired the hashtags “TRONGreatVoyage” and “TRONConference.”
This is in regard to an upcoming Tron 4.0 launch event, held as a web conference referred Great Voyage.
Moreover, the project also acquired the “#TRONAnniversary” hashtag, that likely is a backup for later. Counting on the event, Tron’s anniversary falls on 31st May for the mainnet launch, & 29th August for the Tron Virtual Machine launch.
As reported earlier, branded hashtags are a paid service offered by Twitter. The sums involved are undisclosed, and are possibly a matter of negotiation.
Tron is among the fourth branded crypto hashtag to be unrolled after the introduction of the “#Bitcoin” branded hashtag. While that one was likely a private tribute by Jack Dorsey, who funds Bitcoin development via Square, while the rest are just launched as a part of project marketing campaigns.
The 2nd branded hashtag was Crypto.com’s “#CRO”. This was later followed by three more hashtags for Binance. With five branded hashtags, Tron appears to be the largest spender so far .