Google-Ads Ban Keyword's Associated With Ethereum [ETH].

Google-Ads Ban Keyword's Associated With Ethereum [ETH].

2019-01-14 | Big Bob

Google-Ads Ban Keyword's Associated With Ethereum [ETH].

In line with a recent 'tweet' by auditing startup ‘Decenter’, Google has reportedly blocked keywords consisting Ethereum [ETH] on its advertising platform Google Ads.

Google-Ads Ban Keyword's Associated With Ethereum [ETH].

The official Google Ads account replied to the recent tweet by ‘Decenter’, stating that cryptocurrency exchanges targeting U.S. and Japan can be advertised on the platform, while others targeting other countries might be the reason for the ad rejection.

When Decenter explained that they're a cluster of developers conducting smart contract security audits and are seeing the error message while attempting to use the “ethereum development services” and “ethereum security audits” keywords, Google Ads’ official account answered:

“Although we would not be able to preemptively make sure if your keyword is eligible to trigger ads, we'd suggest that you simply refer to the 'Cryptocurrencies' section of our policy on financial product and services.”

When Decenter asked the Ethereum community on Reddit in an open query concerning the alleged Google Ads policy changes, the team added that:

“Any of the keywords that contain "ethereum" in our campaigns aren't any longer showing ads as of 19th Jan. and are presently reporting a subsequent error.”

Decenter’s Reddit post additionally explained that they had tested keywords for “ethereum contract audits" and "eos contract audits” and found that solely the EOS-referenced keyword showed ads.

An another comment on the 'Reddit post' criticizes Google’s position as a neutral third party, adding:

“Google has numerous political and economic agendas, and that they are quite willing to use their several services to push their preferences. AdSense and Youtube are ill-famed for this, however there are some incidents regarding the play store also.”

Earlier in Sept. last year, Google declared that it'd amend its ad policy later in Oct., re-allowing some crypto businesses to advertise on its platform. Namely, the changes enable cryptocurrency exchanges ads within the U.S. and Japan.

As reported by Etherdesk earlier, the Bitcoin [BTC] wallet service provider ‘Samourai’ required to disable a number of its security features so as to be able to distribute its app on Google’s Play store.

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