Forbes – The company,thatoperates a daily newsnetportal and prints a bi-weekly magazine, is moving its content to a distributed ledger-based platform provided by Civil,in line with an official blog post from Civil co-founder MattCoolidge.
Asa part ofthis partnership deed, the media giantwouldbegin archiving aspects of its existing content on the platform,yetasworkingwith the startup to experiment with newstrategiesof reader engagement.”
Forbes seniorVPof product and technology, ‘SalahZalatimo’aforementionedthat the corporateis “relentlesslycenteredonrapidexperimentationand implementation”to seek outthe way toattract audience,yetashowthe journalismbusinessmaylook going forward.
Adding further he said:
“Forbes and Civil believepassionatelywithin thismission of journalism,alongwe might be able toofferaudiences withtierofnewtransparency around our content. We’llalso beable toexpand the reach of our writers anddeterminenew revenue channels over time.”
The experimentwouldbegin from the next year,once the media giantbegins starts publishing some articleinformationto a blockchain platform.ought tothisfacetsucceed foreachfirms, Forbeswouldmove to publish all articleinformationto Civil’s platform,in line with the press release.Basically, Forbeswould bestoring proof ofanarticle’s existence on the platform.
The writers and editorswouldsee blockchainpublishingtools integrated into its content management system [CMS],which would facilitate streamliningthe processof adding suchinformation–which incorporates an author’s identityand some informationconcerningsourcesamonga piece– to the company’s platform.
Axiosadding furtherreportedthat Forbesmightlook further to usesmartcontractsto permitcontributors to publishcontentto Forbes, Civil or blogging platform Medium, amongotheroutlets, through its CMS.