Forbes – The company, that operates a daily news net portal and prints a bi-weekly magazine, is moving its content to a distributed ledger-based platform provided by Civil, in line with an official blog post from Civil co-founder Matt Coolidge.
As a part of this partnership deed, the media giant would begin archiving aspects of its existing content on the platform, yet as working with the startup to experiment with new strategies of reader engagement.”
Forbes senior VP of product and technology, ‘Salah Zalatimo’ aforementioned that the corporate is “relentlessly centered on rapid experimentation and implementation” to seek out the way to attract audience, yet as how the journalism business may look going forward.
Adding further he said:
“Forbes and Civil believe passionately within this mission of journalism, along we might be able to offer audiences with tier of new transparency around our content. We’ll also be able to expand the reach of our writers and determine new revenue channels over time.”
The experiment would begin from the next year, once the media giant begins starts publishing some article information to a blockchain platform. ought to this facet succeed for each firms, Forbes would move to publish all article information to Civil’s platform, in line with the press release. Basically, Forbes would be storing proof of an article’s existence on the platform.
The writers and editors would see blockchain publishing tools integrated into its content management system [CMS], which would facilitate streamlining the process of adding such information – which incorporates an author’s identity and some information concerning sources among a piece – to the company’s platform.
Axios adding further reported that Forbes might look further to use smart contracts to permit contributors to publish content to Forbes, Civil or blogging platform Medium, among other outlets, through its CMS.