In line with a recent press releaserevealed, CEO of Brave browser ‘Eich’called on members of the United States Senate Committee on Commerce, Science, and Transportation,to consider GDPR as a model forAmericaninformationprivacyregulations.
Primarilyproposedbythe EuropeanCommission back in the year 2012, the GDPR legal frameworkfor privateinformationprotection became effectivewithin theEuropean Community[E.U.] on25th May. Its objective isto makea uniforminformationregulation framework within Europe and to bolster individuals’managementover the storage and use of their personaldata.
In his statement, Eich added that the principles of the GDPRfitswithin the United States legal understanding of privacy. He states thatthe primaryprinciples of the GDPRaresupporting the U.S.endorsedwithin theOECDguidelineson the Protection of Privacy and Transborder Flowsof privateinformationin 1980.
Eich asserts that the GDPR is agreatleveler,that“establishes the conditionswhich wouldpermityoung, innovativefirmslike Brave to flourish. Explaining further he added:
“As regulators broaden theirenforecementof the new rules in Europe, the GDPR’s principle of purpose limitationwouldbeginto forestalldominant platforms fromvictimizationinformationthatthey havecollected for one purpose […] to thebenefit ofalternativepartsof their businessin an exceedingly mannerthatpresentlydisadvantages new entrants. In general, platform giantswould like‘opt-in’ consentfor eachpurposethatthey needto use consumers’information.This would producearespiratoryspacefor spanking newentrants to emerge.”
The Bravechief executive officerconjointlyquestioned the economicbenefits ofbehaviouraltracking to publishers’ businesses. Hedeclaredthat a recent report extolling itseconomic valuesbasicallydistortedthe condition whenit combined Google and Facebook’s adtechnicalrevenue with the reportedlyabundantsmallerquantitythat publishers receive frombehaviouraltracking.
However its was previously reported that several assumptions underpinning the GDPRare conflicting with the core blockchain’s technology. The GDPR and blockchaindon’t seem to becompatible withrelation tothe GDPR’sdemandthatpeoplebe provided withthe flexibilityto revise or delete their personal information, whereas blockchainstypicallycan’t bemodifiedonce a blockis made.
Even earlier inSept., Brave browser filed privacy complaints inIrelandandGreat Britainagainst Google, stating that Googlealong with itsadvertising technologytradepractices– wide-scale and systematic breaches ofthe dataprotection regimewithin themannerthey publishpersonalisedon-lineads. Brave is reportedlyattemptingto trigger provisionswithin theGDPR,which mightneeda E.U. investigation into Google’sinformationassortment practices.