The buyers of the world-renowned carmaker will soon be able to claim blockchain tokens as rewards as a part of a new membership scheme, called BMW Vantage.
In line with recent news by ‘The Korea Times’, BMW Korea is the primary branch in BMW Group to run an attempt at the new scheme and aims to completely launch it within the country by the end of this year. If successful, the company is planning a worldwide rollout for soon.
The points-based rewards program uses blockchain technology to securely allocate & track tokens for participating customers. First-time buyers of new BMW models might be eligible for 300k to 500k points. Buyers of existing vehicles, just like the X1, X2, BMW 1, and BMW 2 series cars, could receive up to 600k, and people who purchase new BMW 5 or BMW 6 series cars up to 900k. For BMW repurchases, customers will receive extra points as per the vehicles’ prices.
Purchasing BMW cars isn’t however the sole way to earn points. BMW Korea has unrolled an application with gaming and social features, via which users can also earn their dues. Broadly, the aim of the points-based scheme will be to offer loyal users with discounts on car maintenance and other BMW services. For those with higher-tier membership within the program, the company is promising them invites to cultural events organized by BMW.
Within recent years, BMW has been employing blockchain solutions for both customer-facing as well as b2b operations. As a co-founder of the Mobility Open Blockchain Initiative, the manufacturer has partnered with high-profile blockchain developers and tech firms like Hyperledger, IBM, and IOTA.
Earlier in March, BMW revealed its plans to roll out its supply chain solution, PartChain, to 10 suppliers within this year in 2020.