Amazon’ grip on the web economy appears to be coming for currency next, with the e-commerce giant preparing to launch its new “virtual currency” project within Mexico.
The yet-to-be-announced project, that Amazon sketched out across a series of recent job posts, appears to be an attempt to stay lucrative Prime users eternally plugged into Amazon’s platform.
“This product will permit users to convert their hard cash into digital currency using which users can enjoy online services along with buying goods and/or services like Prime Video,” one job post revealed of Amazon’s “new payment product.”
Amazon’s DEP [Digital and Emerging Payments] division intends to roll-out the merchandise in Mexico primarily, the posting added. Another job posting hints the merchandise appears to be broadly aimed toward emerging markets. Amazon is hiring software development engineers “at all levels” to staff up for launch.
It is not clear what proportion Amazon’s planned raid virtual assets have in common with “Amazon Coins.” That 8-year old digital currency initiative permits owners to transact in Amazon-issued cash across web games.